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What do sellers look for in a real estate agent?

Posted by Hilary on March 6, 2017
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What do sellers look for in a real estate agent?

… an agency who can sell their property for the best price possible in the least amount of time

At Select Property Spain, you get more than you would would expect from an agent: you get the benefits of having an entire team of multi lingual real estate sales and marketing professionals working together to sell your property.

Select Property Spain´s Sales and Marketing Strategy is based on: 

  • correct valuation according to current market conditions 
  • bespoke marketing strategies incorporating detailed property and lifestyle information plus professionally produced WOW factor visuals
  • international exposure
  • highly professional interaction with potential buyers in their own language

Real Estate Sales – Correct Property Valuation

We make an in depth comparable market analysis of similar properties in the area, modifying this value according to your property´s specific characteristics and current market conditions.

What happens if the asking price is too high

  • between 3-6%:  enquiries and viewings but no offers
  • between 6-12%:  few calls and viewings and no offers
  • more than 12% overpriced:  no viewings

Price drop after price drop until the asking price of your property is in line with current market values.

Real Estate Marketing – Wow Factor Visuals and Descriptions

First Impressions Count!  Around 80% of all property searches begin online and inspection shortlists are compiled upon what viewers see there.  A professionally showcased property can make the difference to your listing being on that all important shortlist or not.

When prop­erty com­pet­i­tion is high, with more real estate on the mar­ket than there are pro­spective buyers/renters, its time to ask one question …

“what mar­ket­ing tech­niques are being used to put my prop­erty ahead of the com­pet­i­tion and does it cap­ture and inspire suf­fi­cient interest?”. 

The internet and social media have fundamentally changed how people look for property to buy or to rent.  Now more than ever, high quality visuals, and opportunities for viewers to virtually interact with a property, make a huge difference in who views it and whether it sells at the asking price.  

We make sure your property stands out from the competition by providing for you a suite of captivating visuals that inspire viewers to make an inspection visit.

  • home staging
  • HD photography
  • HD photographic renders (ideal for property without furniture/new builds)
  • HD cinematic property and lifestyle video
  • aerial video (licence permitting)
  • interactive on line floor plans
  • interactive on line property brochure
  • property micro site

All of our real estate photographic visuals can be viewed clearly and consistently on computers, smartphones, iPads, tablets and other mobile devices.

Lifestyle Marketing  … “picture your life here”

We believe that finding the right property is an emotional experience and that the connection has to be felt… its either there or it isn’t. 

People buy as much into the lifestyle a property offers as they do the property itself.  Our listings therefore provide the specific type of information about a property that enables the viewer to get a  “virtual feel” of it and to imagine themselves living there.

We offer these six lifestyle categories:

  • City Living
  • Commercial Property
  • Equestrian Property
  • Golf Property
  • New Homes
  • Waterside Property

We have a strong understanding of the property market and what buyers want.  We add to this our creativity and design flair to produce real estate visuals of exceptional quality that attract attention, encourage viewers to share amongst their networks, and increase interest in your property.

Real Estate Marketing – Exposure

In today’s market, the mobility of buyers is greater than ever before and they could come from, quite literally, anywhere.  Presenting a property professionally to the widest possible audience enhances the chances of achieving the best price in the shortest time.

All of our real estate visuals and productions and can be viewed clearly and consistently on computers, smartphones, iPads, tablets and other mobile devices.

Where will my property be featured:


Social Networks: FacebookGoogle+, Instagram, LinkedinPinterestTwitter, YouTubeVimeo

Property Portals: national and international

Real Estate Sales – Customer Service

When we receive an enquiry from a prospective buyer we do not simply send an email attaching the same information as they have seen on the listing portal or on our website.

We actually telephone our clients the moment we receive their enquiry and talk with them in their language: from there on in, our highly personalised approach establishes a bonding relationship.

Our mission is to offer an impeccable service to our clients.

We have motivated sellers, qualified buyers and a multi lingual sales team to help you move into your next property.

We look forward to working with you.

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